Search Engine Optimization

Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers.

Search Engine Optimization (SEO) is a long-term marketing strategy. To be effective at SEO you need someone that is on top of this full-time, such as an SEO agency. When you choose to work with Fyin, you’ll have a team member on your account handling on-page and off-page SEO tactics. Our SEO specialists will sit down with you and discuss which tactics of SEO should be utilized to meet your business objectives.

We know what Google wants to see to organically find and rank your website. From content creation and on-site optimization to link building and keyword research, we’ll use today’s most powerful tools and methodology to get your website ranked.

We offer the following SEO services:

  • On-site SEO
    • Also known as on-page SEO, this refers to optimizing elements (such as content and the HTML source code of a page) on a website. By doing this your creating relevant content on your site, as well as a better user experience so that your website can drive more traffic and rank higher in the SERP. 
  • Off-site SEO
    • Known as off-page SEO, these are actions that are taken off your website that still impact your rankings on the SERP. Such things include backlinks, social media marketing, blogging, influencer marketing, and more!
  • Local SEO
    • This SEO tactic is great for increasing search visibility for face-to-face businesses that serve their communities. These can br brick-and-mortar businesses with physical locations, or a service-area business that operates throughout a particular geographic area.